We are a family-owned company based in New York, and our mission is to provide your best friends with the diet they deserve. We wanted to incorporate the environmental values which we grew up on into our diets, which are based on wholesome natural ingredients and sustainable organic farming. All our products are made in our own manufacturing facility. We carefully select only the freshest and most nutritious high-quality ingredients, that enable us to create the ideal diet for your pet; one that can allow them to live their lives to the fullest.

We believe sourcing is the key factor and the foundation for a high-quality diet. We set a goal to find the best sourcing of only the most nutritious natural ingredients while also making the right choice for our environment and planet. Our meats are USDA approved, humanely raised, cage-free, grass-fed, grass-finished, and antibiotic and hormone free.

We wanted to incorporate the environmental values which we grew up on into our diets, which are based on wholesome natural ingredients and sustainable organic farming. All our produce is certified organic, suitability grown, and is non-GMO. Our products are locally made in New York, and are responsibly grown and harvested, to enable us to create the ideal diet for your pet, while still taking care of our planet for next generations to come.